WORK EXPERIENCE
FREELANCE - ENGLISH
Notonthehighstreet.com
CRM and website content
Mirum
Product descriptions and concepts for ATL campaigns
Brands: Shell, Bayer
Breakthrough Media | ZINC Network
Working on the branding identities (including writing the tone of voice) and concepting ATL comms for various charities
Not Just Nibbles
Worked on the tone of voice and helped rewrite the website copy along with some in-box assets
LiveArea
CRM comms
Brands: Heineken, GORE
Greenlight Content
Blog posts and press releases
Brands: Furniture Village, Carphone Warehouse and Asus
Waste Creative
Website content, social posts and in-game content
Brands: Lotto, Boom Beach
Kindred
Create scripts for a series of internal educational videos
FREELANCE - FRENCH
BMB
Transcreation and culture guidance for an ATL campaign
Brand: LinkedIn
Yoto
Finding the right tone of voice for the brand and creating core assets ahead of the launch in France
Recipe
Transcreation for an ATL campaign
Brand: Kapten
Huel
Rethinking the tone of voice and rewriting key pages on the website so audiences would engage more with the brand
This is Gravy
Transcreation of ATL comms
Brand: Luxembourg bank Raiffeisen
FREELANCE - BILINGUAL
Photobox
Helping define their new tone of voice in both French and English and rolling it out across all platforms (from CRM and social to TVC)
Amplify
Finessing copy for a Doc Martens zine
Onfido
Setting up French guidelines ahead of the brand launch in France, and writing content for the website, blog and internal comms
British Council
Website content for the UK, France and Greece
PERM
Copywriter | Momentum Worldwide, London
Experiential activations and content campaigns
Brands: blu, Stella Artois, Microsoft, UPS, LATAM Airlines
Junior Writer | The Clearing, London
Branding projects, including naming, TOV and brand guidelines, and client workshops
Brands: Eurostar, Fitness First, Breast Cancer Now, Ocado
Junior Copywriter | Havas City, BETC Euro RSCG, Paris
Online comms and print campaigns
Brands: Gulli, Thalys, Monoprix
Junior Copywriter | Leo Burnett, Paris
ATL comms, including TV and radio
Brands: Quick, Blackberry, Kellogg’s
EDUCATION
MA in Creative Advertising
Distinction
2011 - 2012 | University College Falmouth, UK
MA in Copywriting
Distinction
2009 - 2011 | Sup de Pub, France
First year MA in English and French Literature
Distinction
2008 - 2009 | University of Reading, UK & Université Rennes 2, France
French Degree
First Class
English Degree
Class 2:1
2007 - 2008 | Université Rennes 2, France
Classe préparatoire littéraire
Intensive university foundation course
with modules in French, English, German, Philosophy, History and Latin
2005 - 2007 | Lycée Chateaubriand, France