So… What’s her name again? I’m glad you asked.
Hi, I’m Anaëlle Amarasinghe.
A London-based bilingual copywriter with a special focus on branding and tone of voice.
After an MA in English and French literature, I decided to switch to advertising. Not that I didn’t like creative writing, but I wanted my work to engage more people, on a daily basis.
So I went on and got an MA in Copywriting from Sup de Pub, Paris and an MA in Creative Advertising from Falmouth University ‒ because why not spread my wings across two countries, cultures and languages?
I’ve since worked in both France and the UK, in both English and French. During my 8 years’ experience, I’ve gained invaluable knowledge in advertising, branding, and transcreation, learned to write for all platforms, from traditional media to digital, and worked on all kinds of brands, from B2B to FMCG and beauty. And I’m only getting started.
My proudest achievement so far? Having become a successful copywriter, even with a name no one can remember. Or pronounce.
And when I’m not putting pen to paper (or fingers to keyboard)? I spend my time doing random paintings and taking dance classes with my brilliantly pink shoes.
SERVICES
Copywriting > Crafting compelling copy across all media ‒ from web to CRM and social
Advertising > Finding the right words to make your ad campaigns work even harder for you
Branding & tone of voice > Creating a unique voice to help your brand stand out from the crowd
Bilingual work / transcreation > Finessing all copy to ensure maximum impact ‒ in French, in English or both
CLIENTS
B2B > Onfido
B2C > Waze, Just Eat, Not on the high street, Photobox, British Council
Agencies > Leo Burnett, BETC Euro RSCG, BMB, Mirum, Momentum Worldwide
TESTIMONIALS
“Anaëlle is a confident and versatile writer. With the guile to switch between high concept creative ideas to specific technical tasks in the multitude of channels. She is finely tuned to the nuances of tone of voice, and makes progress happen, quickly. Book her.”
Ian Edwards, senior copywriter, JWT
“Anaëlle is not just a copywriter. She is a wordsmith. A legend says she could make Kim Jong-un buy a Coca-Cola. Scratch that. She could make Kim Jong-un buy Coca-Cola. The company. I'm a copywriter and I wish I were as talented as she is.”
Kevin Timmermans, senior copywriter, OMD EMEA
“Anaëlle was the best freelancer decision we could have made. She aced every brief, impressed every stakeholder, and produced work of the highest standard in both English and French. I've never quite worked with anyone like her!”
Caitlin Breeze, head of brand communications, Onfido
"Anaëlle was a brilliant member of the team. She turned her hand to everything from shopper copy to campaign concepting with great results ‒ her copy and her thinking made a positive impact on all the accounts she worked on.”
Nick Tebbutt, creative director, +rehabstudio
Read more testimonials
(Or, if you need some real convincing, call my mum on +33 (0) 2 98 59 28 58)